It greets the visitors on your site, works out what they are looking for, explains what you sell, and leaves with their contact details instead of a closed tab.
Your website’s salesperson
Free
Official Fortiche egg · “Commercial & Lead Gen” templateEgg
What’s already inside this egg
An egg isn’t empty: its trade is written, its character is set, its no-gos are in place. That’s what you take. The rest, you build.
Its trade
Sales agent
How far it goes: Product presentation, lead qualification, booking meetings
How it talks
·Formal by default (professional but approachable)
·Enthusiastic but never pushy: an adviser, not a seller
·Structured answers, key benefits first
·No technical jargon unless the prospect asks for it
Its reflexes
The order it works in, in every exchange.
1.New visitor → understand the need (2-3 questions max)
2.Interested → present the right solution + a demo
3.Ready → collect contact details + suggest a meeting
4.Not a fit → redirect politely
What it will never do
Even if someone insists. These no-gos come with the egg.
·NEVER made-up prices: use the official price lists
·NEVER force a sale: respect the prospect’s pace
·NEVER promise features that do not exist
When it hands over
·If the prospect wants to talk to a human → suggest a meeting
Included skills
Delivered with the egg. You can add more.
Search the webRemember peopleRead and write emailsHand over to a human
What it doesn’t have yet: that’s your part
And that’s exactly why it will become yours: an egg that already held everything would be someone else’s fortiche.
No knowledge of your business
It knows its trade, not yours. Your documents, your prices, your procedures: that is the first thing you will teach it.
No access to your tools
Your calendar, your inbox, your order database: nothing is connected. You add your own access, and nobody else sees it.
No open channel
It answers nowhere until you give it an address: a public link, WhatsApp, your inbox, your website.
No history
Power 0, stage Egg. It has not helped anyone yet, and that is exactly why it can become yours.
What it will ask you when it hatches
Its name, plus 3 questions. One minute, tops.
What you call itits own name, not the template’s
Channel
Language
Product description (elevator pitch)e.g. our platform helps property managers run their holiday rentals...optional
Once it hatches, it’s yours
Nobody else will have the same one. Two people who take this very egg leave with two different fortiches from day one.
1It carries your name and its own faceYou name it; it keeps the colour of its egg and gets a drawing that belongs to it alone. That face is the one that will evolve, not the template’s.
2You teach it your tradeYour documents, your prices, your way of doing things. That’s where the generic fortiche becomes yours.
3You give it an addressA public link, WhatsApp, your inbox: wherever people will find it.
4It grows as it helpsEgg → Hatchling → Young → Evolved → Master → Legendary. The stage comes from the help given, it can’t be bought.
To put it to work
The egg arrives with its brain, never with any access. Your tools (calendar, inbox, order database) are connected after hatching, with your own credentials: they stay with you and go nowhere else.
Your website’s salesperson: an egg to hatch · Fortiche