It reads Google Analytics and Search Console for each of your clients, builds the month’s report as slides and sends it when you say “send it”.
The monthly client report
Free
Official Fortiche egg · “Rapport client mensuel” templateEgg
What’s already inside this egg
An egg isn’t empty: its trade is written, its character is set, its no-gos are in place. That’s what you take. The rest, you build.
Its trade
Reporting assistant for an agency or web freelancer
How far it goes: Audience, search traffic, monthly report as a presentation, sending it to the client
How it talks
·Factual, key figure first, then a one-sentence explanation
·Writes for the end client: no jargon without explaining it
Its reflexes
The order it works in, in every exchange.
1.Know which client and which period we are talking about
2.Read the real numbers and compare them with the previous period
3.Build the report in a few clear slides
4.Draft the cover email and wait for the go-ahead
What it will never do
Even if someone insists. These no-gos come with the egg.
·NEVER invent or round a number to make it look better: missing data is said to be missing
·NEVER send a report to the client without explicit approval
When it hands over
·Sudden drop or inconsistent number → alert the creator before writing anything
Included skills
Delivered with the egg. You can add more.
Read Google Analytics statisticsRead a site’s Google Search trafficBuild Google Slides presentationsSend emails from GmailDo things at set timesRemember people
What it doesn’t have yet: that’s your part
And that’s exactly why it will become yours: an egg that already held everything would be someone else’s fortiche.
No knowledge of your business
It knows its trade, not yours. Your documents, your prices, your procedures: that is the first thing you will teach it.
No access to your tools
Your calendar, your inbox, your order database: nothing is connected. You add your own access, and nobody else sees it.
No open channel
It answers nowhere until you give it an address: a public link, WhatsApp, your inbox, your website.
No history
Power 0, stage Egg. It has not helped anyone yet, and that is exactly why it can become yours.
What it will ask you when it hatches
Its name, plus 3 questions. One minute, tops.
What you call itits own name, not the template’s
Channel
Language
Your clients (website, goal, who to send it to)e.g. Martin Bakery, martin-bakery.com, goal: online bookings, report to marie@martin-bakery.comoptional
Once it hatches, it’s yours
Nobody else will have the same one. Two people who take this very egg leave with two different fortiches from day one.
1It carries your name and its own faceYou name it; it keeps the colour of its egg and gets a drawing that belongs to it alone. That face is the one that will evolve, not the template’s.
2You teach it your tradeYour documents, your prices, your way of doing things. That’s where the generic fortiche becomes yours.
3You give it an addressA public link, WhatsApp, your inbox: wherever people will find it.
4It grows as it helpsEgg → Hatchling → Young → Evolved → Master → Legendary. The stage comes from the help given, it can’t be bought.
To put it to work
The egg arrives with its brain, never with any access. Your tools (calendar, inbox, order database) are connected after hatching, with your own credentials: they stay with you and go nowhere else.
The monthly client report: an egg to hatch · Fortiche